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Current Debate

current debatE

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  • 16. November 2020 / Alexandra Fiedler-Lehmann / Manufacturer, Product label, Transparency
    Lenzing introduces blockchain technology

    Lenzing has launched a digital platform for its brands TENCEL™ and LENZING™ ECOVERO™. This also enables consumers to trace the entire textile supply chain.

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  • 28. October 2020 / Alexandra Fiedler-Lehmann / Behavioral change, Post-growth economy, Shopping behavior
    How does consumer society work without consumption?

    Even before Corona, our shopping habits were worthy of discussion: but isn’t that what we have to do to maintain our prosperity?

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  • 27. October 2020 / Alexandra Fiedler-Lehmann / Behavioral change, Customer loyalty program, Reward system, Shopping behavior
    Coca-Cola combines customer loyalty with RECYCLING

    Together with the recycling company Reclay, Coca-Cola wants to reward the correct recycling of PET bottles via an app.

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  • 20. October 2020 / Alexandra Fiedler-Lehmann / Behavioral change, Commerce, Product labeling; CO2 labeling, Shopping behavior
    CO2-equivalent as currency in the supermarket

    A Swedish food company has opened a store where the price of goods depends on their carbon footprint.

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  • 16. October 2020 / Alexandra Fiedler-Lehmann / Behavioral change, Commerce, Shopping behavior
    Consumer goods landscape undergoing sustainable change

    Measured by the general willingness to spend, expenses on sustainable products remains stable or even increases in the food sector.

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