- 16. November 2020 / Alexandra Fiedler-Lehmann / Manufacturer, Product label, Transparency
Lenzing introduces blockchain technologyLenzing has launched a digital platform for its brands TENCEL™ and LENZING™ ECOVERO™. This also enables consumers to trace the entire textile supply chain.
read more - 28. October 2020 / Alexandra Fiedler-Lehmann / Behavioral change, Post-growth economy, Shopping behavior
How does consumer society work without consumption?Even before Corona, our shopping habits were worthy of discussion: but isn’t that what we have to do to maintain our prosperity?
read more - 27. October 2020 / Alexandra Fiedler-Lehmann / Behavioral change, Customer loyalty program, Reward system, Shopping behavior
Coca-Cola combines customer loyalty with RECYCLINGTogether with the recycling company Reclay, Coca-Cola wants to reward the correct recycling of PET bottles via an app.
read more - 20. October 2020 / Alexandra Fiedler-Lehmann / Behavioral change, Commerce, Product labeling; CO2 labeling, Shopping behavior
CO2-equivalent as currency in the supermarketA Swedish food company has opened a store where the price of goods depends on their carbon footprint.
read more - 16. October 2020 / Alexandra Fiedler-Lehmann / Behavioral change, Commerce, Shopping behavior
Consumer goods landscape undergoing sustainable changeMeasured by the general willingness to spend, expenses on sustainable products remains stable or even increases in the food sector.
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