Terrestrial GlobE as Best Symbol of Sustainability
Our Sustainability Survey confirms that sustainably made products are allowed to be more expensive. "Organic" and "regional" are the most effective purchase drivers in this target group.
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Pro Sustainable Management
PRO SUSTAINABLE MANAGEMENT
We give producers, retailers, and consumers as well as administrators and researchers the opportunity to capture the ecological footprint of a product at a glance.
About Pronawi
Every product on the shelf requires human capital and natural resources. The end-users hardly learn about it even though numerous political challenges (Rio+20, Climate Change Agreements 2015 / COP21, Agenda 2030/SDGs, etc.) are closely linked to the sustainable use of resources and energy.
The aim of the ProNaWi project – pro sustainable management – is to make this information visible when purchasing as well as to reward sustainable purchasing, thereby creating the conditions for the development of effective steering instruments. An optimally assembled consortium ensures the success of the project.
Konsortium gewährleistet den Erfolg des Projekts.
Our Goals
The Right Measurement
ProNaWi provides a long-term expandable, open, scalable valuation logic for the sustainability analysis of products.
Develop A Scalable Method
Few reference products allow for a valid extrapolation for other products.
Ensure Distribution
We develop services for the use of the system along the value chain: trade, suppliers, and producers.
DEVELOP CUSTOMER BINDING MECHANISMS
We reward ecological shopping – moving away from the volume discounting and towards the value discounting.
CURRENT Debate
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Less Biodiversität Increases Danger of Zoonoses
In its official report on the origins of SARS-CoV-2 the WHO highlighted the life-threatening risk of natural ecosystem destruction that is destroying the buffer, scientists say that they protect us from viruses transmitted by wild animals.
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Toll should raise prices of climate-damaging products
The advisory board of the German Ministry of Economy suggests the implementation of a Nationsclub. It´s goal: joint steps against climate Change
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Awarded Twice
As a result, a workable methodology of “double pricing” is finally available: products receive a “resource price”.
Purchasing with a clear conscience can now be made on an objective basis. In addition, we are also creating the conditions for living ecological sustainability and linking specific instruments to it, remunerating this accordingly and reducing the use of resources and energy in society.
