Population underestimates opportunities for climate protection
61 % of people in Austria are convinced that climate change is the greatest threat to our society in the next 20 years. But only 39 % feel personally affected by its impacts.
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Pro Sustainable Management
PRO SUSTAINABLE MANAGEMENT
We give producers, retailers, and consumers as well as administrators and researchers the opportunity to capture the ecological footprint of a product at a glance.
About Pronawi
Every product on the shelf requires human capital and natural resources. The end-users hardly learn about it even though numerous political challenges (Rio+20, Climate Change Agreements 2015 / COP21, Agenda 2030/SDGs, etc.) are closely linked to the sustainable use of resources and energy.
The aim of the ProNaWi project – pro sustainable management – is to make this information visible when purchasing as well as to reward sustainable purchasing, thereby creating the conditions for the development of effective steering instruments. An optimally assembled consortium ensures the success of the project.
Konsortium gewährleistet den Erfolg des Projekts.
Our Goals
The Right Measurement
ProNaWi provides a long-term expandable, open, scalable valuation logic for the sustainability analysis of products.
Develop A Scalable Method
Few reference products allow for a valid extrapolation for other products.
Ensure Distribution
We develop services for the use of the system along the value chain: trade, suppliers, and producers.
DEVELOP CUSTOMER BINDING MECHANISMS
We reward ecological shopping – moving away from the volume discounting and towards the value discounting.
CURRENT Debate
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Consumers are searching for meaningful Brandexperience and TranspArancy
Consumers demand meaningfulness - this is a mission, responsibility and opportunity at the same time!
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Sustainable Commerce report
For the first time, the German Retail Association and EY systematically investigated sustainability as a transformation factor for the industry: 84 percent of retailers see commitment to sustainability as an opportunity.
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Awarded Twice
As a result, a workable methodology of “double pricing” is finally available: products receive a “resource price”.
Purchasing with a clear conscience can now be made on an objective basis. In addition, we are also creating the conditions for living ecological sustainability and linking specific instruments to it, remunerating this accordingly and reducing the use of resources and energy in society.
