Effective Ecological Waste

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Effective Ecological Waste

Cradle-to-Cradle instead of efficiency driven Growth

Cradle-to-Cradle pioneer Dr Braungart calls for a rethink – away from efficiency-driven growth and towards an effective ecology of waste.
“If we only optimise the existing, we optimise the wrong!” Read what the right thing should be in an interview with the Graphische Revue.


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