19 Nov Good consumption: What many fail at – and what brands can do Posted at 10:40h in Pronawi now, sustainable-consumption-debate by Alexandra Fiedler-Lehmann 0 Comments How to bring sustainable purchasing decisions into the mainstream? A post by Jan Pechmann... Read More
28 Oct How does consumer society work without consumption? Posted at 16:49h in Pronawi now, sustainable-consumption-debate by Alexandra Fiedler-Lehmann 0 Comments Even before Corona, our shopping habits were worthy of discussion: but isn't that what we have to do to maintain our prosperity? ... Read More
27 Oct Coca-Cola combines customer loyalty with RECYCLING Posted at 15:41h in Pronawi now, sustainable-consumption-debate by Alexandra Fiedler-Lehmann 0 Comments Together with the recycling company Reclay, Coca-Cola wants to reward the correct recycling of PET bottles via an app.... Read More
20 Oct CO2-equivalent as currency in the supermarket Posted at 13:21h in Pronawi now, sustainable-consumption-debate by Alexandra Fiedler-Lehmann 0 Comments A Swedish food company has opened a store where the price of goods depends on their carbon footprint.... Read More
16 Oct Consumer goods landscape undergoing sustainable change Posted at 08:48h in Pronawi now, sustainable-consumption-debate by Alexandra Fiedler-Lehmann 0 Comments Measured by the general willingness to spend, expenses on sustainable products remains stable or even increases in the food sector.... Read More
11 Sep From the breeze to the wind: organic will grow strongly in 2020 Posted at 07:14h in Pronawi now, sustainable-consumption-debate by Alexandra Fiedler-Lehmann 0 Comments The pronounced need for security in times of crisis is leading consumers to increasingly turn to organic brands. Sales exceed € 2 billion for the first time.... Read More
04 Sep The real price of our food Posted at 09:07h in Pronawi now, sustainable-consumption-debate by Alexandra Fiedler-Lehmann 0 Comments Scientists have calculated what food would cost if environmental damage were priced in. Rewe wants to test this in one store.... Read More
04 Aug Consumers expect brands to act in a socially and environmentally responsible manner Posted at 17:48h in Pronawi now, sustainable-consumption-debate by Alexandra Fiedler-Lehmann 0 Comments Responsible action is also increasingly demanded of brands. ... Read More
28 Jul How can you get the online gamer community to save the world? Posted at 15:29h in Pronawi now, sustainable-consumption-debate by Alexandra Fiedler-Lehmann 0 Comments Game developer Jane McGonigal explains how this can be used by 2 billion online gamers.... Read More