19 Nov Good consumption: What many fail at – and what brands can do
How to bring sustainable purchasing decisions into the mainstream? A post by Jan Pechmann...
Behavioral change Tag
28 Oct How does consumer society work without consumption?
Even before Corona, our shopping habits were worthy of discussion: but isn't that what we have to do to maintain our prosperity? ...
27 Oct Coca-Cola combines customer loyalty with RECYCLING
Together with the recycling company Reclay, Coca-Cola wants to reward the correct recycling of PET bottles via an app....
20 Oct CO2-equivalent as currency in the supermarket
A Swedish food company has opened a store where the price of goods depends on their carbon footprint....
16 Oct Consumer goods landscape undergoing sustainable change
Measured by the general willingness to spend, expenses on sustainable products remains stable or even increases in the food sector....
11 Sep From the breeze to the wind: organic will grow strongly in 2020
The pronounced need for security in times of crisis is leading consumers to increasingly turn to organic brands. Sales exceed € 2 billion for the first time....
04 Sep The real price of our food
Scientists have calculated what food would cost if environmental damage were priced in. Rewe wants to test this in one store....
04 Aug Consumers expect brands to act in a socially and environmentally responsible manner
Responsible action is also increasingly demanded of brands. ...
28 Jul How can you get the online gamer community to save the world?
Game developer Jane McGonigal explains how this can be used by 2 billion online gamers....
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